Save Thousands in Ajax & Pickering’s Seaton Community
James & Patrick Bryant — COMFLEX® Realty
📞 905‑439‑2033
📧 [email protected]
Why More Ajax Homeowners Are Moving Away From the Traditional 5% Commission
Ajax continues to rank among Durham Region’s most desirable places to live — with quick access to Highway 401, reliable GO Transit service into Toronto, beautiful waterfront trails, and a strong family‑focused atmosphere. As home values have climbed, however, sellers are realizing that a standard 5% commission now represents tens of thousands of dollars, often between $40,000 and $60,000 on a typical Ajax property.
Naturally, many homeowners are starting to ask an important question:
If my listing reaches the same buyers either way, why am I paying more?
MLS® Exposure Is the Same — No Matter What Commission You Choose
A common misconception is that paying a higher commission somehow increases your listing’s visibility. In truth, every property listed on the MLS® system receives identical exposure, regardless of the commission structure.
Through MLS®, your home is automatically distributed to REALTOR.ca and other national platforms used by buyers and agents across Canada. This distribution is standardized through the Canadian Real Estate Association — meaning your visibility does not depend on how much commission you pay.
The plane has already been leveled.
Strategy is what makes the difference now.
What a Low‑Commission Realtor Should Still Provide
At COMFLEX® Realty, choosing a lower commission never means settling for a lower standard of service. Our Ajax clients receive a complete full‑service package, including:
- Full MLS® exposure on all major platforms
- High‑quality professional photography
- Digital advertising and social media promotion
- Smart pricing backed by Ajax neighbourhood data
- Cooperative relationships with buyer agents
- Expert negotiation from start to finish
For homeowners who want an even stronger presentation, we also offer optional professional staging — something many traditional brokerages charge extra for or omit.
Buy With Me, List For Free™ — A Smarter Way to Move
Our Buy With Me, List For Free™ program is designed for buyers who plan ahead. When you purchase your next home with us, you unlock the ability to list your current home for FREE, paying only the buyer‑agent portion of the commission.
This long‑term model helps Ajax sellers:
- Save significantly on overall commission
- Maintain full‑service marketing and exposure
- Protect their equity as home values rise
It’s an efficient, modern approach for today’s market.
Ajax’s Growing Appeal to Toronto Commuters
Ajax continues to draw buyers from Toronto who want more space and better value without sacrificing commuting convenience. With direct GO Transit connections and immediate highway access, the town remains one of the most attractive options for GTA commuters.
This steady inflow of buyers makes proper pricing, presentation, and negotiation more important than ever — not the commission you choose.
Why Many Big Teams Fall Short
Some large real estate teams operate on volume, and that can lead to watered‑down service:
- The agent you initially speak to may not be the one handling your sale
- Listings are often passed to less experienced team members
- Communication becomes generic and process‑driven
At COMFLEX® Realty, you work directly with experienced agents — James and Patrick — throughout the entire process. No substitutions. No handoffs.
Does Paying More Commission Produce Better Results?
There is no credible evidence showing that a higher commission leads to a higher sale price. Buyers choose homes based on:
- Pricing
- Marketing
- Location
- Condition
- Market strategy
Homes sell because they are positioned and negotiated well, not because the listing brokerage charges 5%.
Even the Competition Bureau of Canada encourages transparency and consumer choice, reminding sellers to explore alternatives beyond traditional fee structures.
Your Low‑Commission Ajax Realtor — Without Cutting Corners
The COMFLEX® approach is built on:
- Full‑service marketing
- Clear and fair pricing
- Flexible commission options
- Local Ajax and Durham Region expertise
If you can achieve the same exposure, the same buyers, and the same professional standards — while keeping thousands more in your pocket — the decision becomes obvious.
Thinking About Buying or Selling in Ajax?
If you’d like a personalized breakdown of your options — and exactly how much you could save — we’re here to help.
CALL James or Patrick Bryant today! 905-439-2033
COMFLEX® Realty — 100% Canadian Owned & Operated
